Located in the heart of Houston, Tacos Doña Lena is known for its mouth-watering tacos and authentic Mexican flavors. But in a city filled with great food options, standing out was a challenge. So, they decided to take a creative approach by teaming up with local food influencers to drive more visibility and increase foot traffic.
Although Tacos Doña Lena had loyal regulars, they wanted to attract new customers and expand their reach beyond their immediate neighborhood. They needed a way to generate buzz without heavily relying on paid ads. That’s when they saw an opportunity with Instagram influencers, where food trends and local hotspots often go viral. The team at Tacos Doña Lena collaborated with several local food influencers who had strong followings and a reputation for uncovering hidden gems in Houston. The influencers were invited to visit the taco shop, try the menu, and share their experiences with their followers. The idea was to let the influencers' genuine love for good food shine through, creating organic, authentic content.
The campaign was a hit. Within just a few weeks, Tacos Doña Lena saw a noticeable uptick in foot traffic and online engagement. The organic content created by food influencers did more than just raise awareness; it built trust and excitement around the brand. Tacos Doña Lena continues to work with local influencers, maintaining a fresh presence on social media while serving up the same delicious tacos that made them a Houston favorite.
Collaborated Reels
@wherewefinnaeatt
Tiana featured the best tacos in Houston, which needs to be the go to stop for breakfast, lunch, dinner, and snacks. She tried their crispy and cheesy Birria Tacos as well as their Enchiladas. The shop's followers grew by 1,607 as more people discovered the brand through this reel.
@iamerictruong
Eric visited Tacos Doña Lena to try their fresh made tacos and horchata. As a Taco connoisseur like him, this could also be your favorite go to spot. It also showed how the staff greets you like family, adding more satisfaction to the whole experience. The shop's sales increased with 1,700 new followers.
@stufftodoinhouston
This influencer featured the second location of Tacos Doña Lena, serving their amazing tacos, tortas ,birria tacos, sopes and so much more. Tacos Doña Lena’s sales increased and gained 489 during the c, with many customers mentioning they discovered the place through Instagram.
