CRMD, a bold and trendy ice cream shop in Ohio, is known for its Instagram-worthy, vibrant cones and innovative flavors. While CRMD had a loyal local following, they were eager to further establish their presence online and attract more foot traffic, especially among younger, social media-savvy customers. To achieve this, they decided to team up with food influencers to increase brand awareness and drive customer engagement.
CRMD had built a strong reputation for its creative ice cream flavors, but with increasing competition and the rapid pace of social media trends, they needed a fresh way to keep themselves top-of-mind for dessert lovers across Ohio. Their goal was to expand their online presence and attract a larger audience, particularly those who might not yet have discovered their visually appealing and delicious offerings. To generate buzz, CRMD collaborated with popular food influencers with strong followings on Instagram. The campaign focused on showcasing CRMD’s colorful, photogenic desserts and engaging followers with exciting, shareable content.
The influencer collaboration was a huge success, generating both immediate buzz and long-term growth for CRMD. Thanks to the creative partnership with food influencers, CRMD successfully grew its online community and cemented its status as a must-visit ice cream destination in Ohio. The influencer campaign not only drove immediate sales but also established a lasting presence in the minds of local dessert lovers.
Collaborated Reels
@lakesandlattes
Malini recommended to try their Puffle Cone, a made-to-order bubble waffle cone together with your choice of ice cream flavor and toppings. Posting this reel significantly expanding their reach and engagement, especially among younger audiences. As a result, CRMD gained 2,116 new followers.
@ohioplacestogo
This influencer tried their Puffle Cone with Brownie Bites and Buckeye ice cream. She also featured the hidden speakeasy bar with such a cool atmosphere. This reel reached over 314k views, increasing CRMD's followers by 2,313. This sparked excitement and curiosity about CRMD’s unique concept and ice cream offerings.
@cleveland.westside.eats
Allison showed where to find the hidden speakeasy bar inside CRMD. She featured the fun atmosphere and the selections of creamy ice creams that you can choose from. This collaboration boosted the shop's online presence, garnering an additional 2,666 new followers. Many new customers have also mentioned that they discovered CRMD through these influencers.
