Golden Diner, a beloved neighborhood spot in New York City, was already known for its creative twists on classic diner food, blending Asian and American flavors. Despite its loyal customer base, Golden Diner sought to grow its online presence and attract a broader audience, especially among younger diners. The answer? A strategic partnership with local food influencers.
Golden Diner wanted to make a bigger splash in New York’s bustling restaurant scene. While their in-person traffic was steady, their online engagement lagged behind the potential of their unique menu offerings. With countless food options in NYC, they needed a way to cut through the noise and boost awareness. They decided to focus on Instagram, where food photography and recommendations could drive visibility. Golden Diner teamed up with several prominent New York-based food influencers who had large followings and were known for spotlighting local hidden gems. The goal was to tap into their audiences to generate buzz and bring new customers through the door.
The collaboration paid off, bringing immediate and long-term benefits to Golden Diner. Golden Diner’s partnership with local influencers not only helped them grow their online presence but also established them as a must-visit spot for food lovers in NYC. The success of the campaign demonstrated the power of authentic, influencer-driven content in shaping both online and in-person dining trends.
Collaborated Reels
@delishasfoods
Elisha visited this delicious diner in Chinatown, featuring their buttery and soft pancakes and Chicken Katsu. Golden DIner's followers grew by 1,132, as influencers’ followers discovered and began engaging with Golden Diner’s content.
@flirtingwithvegan
Tamar showed the vegan options at Golden Diner, making it convenient for vegan diners to also enjoy their food. Golden Diner had an increase of 1,768 new followers and boosted sales during the campaign period, with many customers citing Instagram as their source of discovery.
@fatjennyhonas
Jenny recommended to order family style so everyone can enjoy their Chicken Katsu, Grilled Cheese with Kimchi Soup, and Korean Fried Chicken. This reel garnered over 81.4k views, increasing Golden Diner's followers by 13,889 and significantly increasing the diner’s visibility within New York’s competitive food scene.
