In the vibrant city of Atlanta, Painted Pickle, a lively bar-restaurant with a unique blend of food, drinks, and pickleball courts, wanted to expand its reach beyond regular patrons. Though the concept was fresh and exciting, they needed to boost their visibility in a highly competitive market. That’s when they turned to local influencers to tap into new audiences and maximize their reach.
With so many new spots opening up in Atlanta, Painted Pickle needed a way to stand out and connect with food lovers who may not have yet heard of their unique venue. They already had a great concept—a mix of gourmet eats, signature cocktails, and pickleball courts—but weren’t getting the social media buzz they needed to bring in the crowds. Painted Pickle decided to team up with prominent food and lifestyle influencers to help generate excitement and drive foot traffic. The strategy centered around showcasing the full Painted Pickle experience—from the inventive dishes and craft cocktails to the energetic pickleball atmosphere.
The influencer collaboration yielded impressive results for Painted Pickle, bringing both immediate and sustained growth. By leveraging the influence and reach of local food content creators, Painted Pickle successfully broadened its customer base and became a popular go-to spot for Atlanta locals looking for great food and fun. The collaboration not only boosted visibility but also established the venue as a must-visit destination in the city’s entertainment landscape.
Collaborated Reels
@atl_bucketlist
Alyssa featured the fun activities that you can do with your friends together with the food selections being offered by Painted PIckle. The campaign led to a 6,641 increase in Instagram followers, significantly expanding the restaurant’s digital presence and engagement.
@we.are.zenshi
Zenya and Shirin explored the various activities that you can do at Painted Pickle. They also shared some sushi and other yummy food and drinks after all the fun games. Painted Pickle's followers grew by 1,151 and the food and drink sales increased, as more people came to enjoy the venue’s full experience.
@accessatl
This collaboration featured a competitive date night idea at Painted Pickle. You can have fun and hang out with your significant other while also enjoying their crafted cocktails and food. This reel reached over 91k views with 1,006 new followers, amplifying awareness of Painted Pickle across Atlanta’s fun spots and food scene.
