Sushi Nori, a popular Japanese restaurant in Seattle, wanted to elevate its online visibility and attract new customers. To achieve this, the restaurant partnered with local Instagram food influencers to showcase their fresh sushi, sashimi, and signature rolls.
Influencers were invited to capture the artistry behind Sushi Nori’s beautifully crafted dishes, from vibrant nigiri to specialty rolls. These influencers shared their experiences with followers, highlighting both the food's exceptional quality and the restaurant's inviting atmosphere.
The campaign was a success, leading to a noticeable increase in online engagement and a surge in new followers for Sushi Nori’s Instagram account. This online buzz translated into real-world results, as more customers visited the restaurant after discovering it through influencer posts.
By collaborating with food influencers, Sushi Nori not only boosted its online presence but also attracted a steady stream of new patrons eager to experience its authentic Japanese cuisine.
Collaborated Reels
@hangryforwhat
Andrea featured Sushi Nori's specialty, Temaki (Hand Roll) and Omakase (Chef's Choice) sushi. She showed the on point presentation of each dish and how they preserved the crispiness of the nori in the Temaki by wrapping it individually in plastic. After posting this reel, Sushi Nori expanded their online presence to 2,627 new followers.
@tinyhangrytiff
After hearing good things about this spot, Tiffany visited Sushi Nori with her mom. She featured their vegetable options and unique appetizers which shows how big their portions were. Showcasing the fresh sashimi and specialty rolls to her audience increased Sushi Nori's engagement and they gained 2,408 new followers.
@dariusddavidson
Darius featured Sushi Nori's on point presentation and taste on their Temaki, Omakase, and Chirashi Don. As a Canadian sushi lover, he found a place in Seattle that would satisfy Canadian's craving for sushi. Posting this reel increased Sushi Nori's followers by 345 and attracted Canadian customers visiting Seattle.
