Neighborhood, an Asian fusion café in Redmond, sought to enhance its online presence and attract a broader clientele. To achieve this, the cafe embarked on a strategic partnership with popular Instagram food influencers. These influencers were invited to experience Neighborhood’s unique blend of traditional Filipino flavors with a modern twist.
The influencers showcased the cafe's vibrant dishes, such as the Neighborhood plate (consists of garlic rice, two eggs, and your choice of breakfast meats) and seasonal drinks, through eye-catching reels. They highlighted the cafe's inviting atmosphere and the innovative fusion of flavors that set Neighborhood apart. The posts quickly captured the attention of food enthusiasts, amplifying the cafe's visibility on social media.
The results were impressive. Neighborhood experienced a significant boost in online engagement, with a noticeable increase in their Instagram following and interactions on their posts. The influencer campaign effectively drove new customers to the café, many of whom mentioned discovering Neighborhood through the influencers’ content.
Thanks to these successful partnerships, Neighborhood not only enhanced its online visibility but also welcomed a wave of new patrons eager to try its unique offerings. The café continues to leverage influencer collaborations to maintain a strong digital presence and keep its customer base growing.
Collaborated Reels
@mamabearintheair
Krista recommended bringing friends and eating family style to try as many items as possible. It is also not a problem bringing kids since Anderson Park is just across the street and has a playground, swings, community sand toy pit, picnic shelter, green grass lawn, and some trees for shade. After the reel was posted, Neighborhood Cafe's total followers grew to 7,206, with 592 new followers gained.
@rosewinterexplores
Rose had an amazing experience at this new café. She feature their coffee flight and French toast, which she mentioned as her favorites. After the reel went live, Neighborhood Café attracted 658 new followers.
@seattlefoodscene
To celebrate Asian American and Pacific Islander (AAPI) Heritage Month, they checked out Neighborhood’s location in Redmond. They were blown away by the Filipino inspired main dishes and creative drinks that were absolutely tasty. After posting this reel, Neighborhood's following increased to 429 new followers.
