Von's 1000 Spirits, a renowned restaurant and bar in Seattle known for its craft cocktails and sourdough creations, wanted to expand its reach and connect with a broader audience. To achieve this, Von's decided to collaborate with popular Instagram food influencers, leveraging their wide-reaching platforms to showcase the restaurant’s vibrant atmosphere and signature dishes.
Influencers were invited to experience the unique offerings of Von's 1000 Spirits, including their famous sourdough pizzas, burgers, and handcrafted cocktails. These influencers captured the essence of the restaurant through engaging Instagram reels, sharing their dining experiences with followers and highlighting Von’s distinct culinary approach. The posts not only emphasized the quality of the food and drinks but also spotlighted the warm, inviting vibe of the restaurant and bar.
The campaign had a tremendous impact. Von's saw a noticeable increase in online engagement, with their Instagram following growing and posts reaching a wider audience. The influencer content generated excitement among food lovers, driving new customers to the restaurant who mentioned discovering Von's through these social media posts.
Collaborated Reels
@simplyseattlesweets
Linda featured the signature dishes of Von's 1000 Spirits. She mentioned that Von's is famous for not only their bespoke spirits and scratch cocktails, but they’re also known for their sourdough bread used for: hand-tossed pizza, fresh pasta, sourdough brioche buns and breads. She highlighted the garlic cream sauce in their Tellicherry Chicken and Smoked Gouda pasta. After this reel was posted, Von's 1000 Spirits gained 251 new followers.
@foodsbysachi
Sachi mentioned that Von’s 1000 spirits and scratch kitchen is a popular spot because they house Seattle’s biggest collection of spirits (over 1500+), and their 75 year old sourdough starter which is used in all of their delicious menu items with sourdough (i.e. buns, pizza, pasta). She featured different varieties of their pasta, sourdough pizza, and other dishes. After this reel was released, Von's 1000 Spirits gained 193 new followers.
@simplyseattlesweets
Linda visited the second location of Von's in Woodinville. Even though it's a different spot, it is serving up the same sourdough recipe of over 75 years and showcasing more than 1000 spirits. She highlighted the restaurant's consistent quality in food, great customer service, and fun vibes. After this reel went live, Von's 1000 Spirits gained 178 new followers.
