Musang, a Filipino-inspired restaurant in Seattle, has always been a favorite among locals for its unique take on traditional dishes. However, like many small businesses, Musang wanted to expand its reach and attract a wider audience, especially through online platforms. The solution? Partnering with Instagram food influencers.
By collaborating with well-known local food influencers, Musang strategically showcased its signature dishes, vibrant atmosphere, and community-focused mission. Influencers visited the restaurant, snapped eye-catching photos, and shared authentic dining experiences with their followers. These posts, featuring mouthwatering shots of Musang's popular dishes like Kare-Kare and Lumpia, quickly gained traction.
As a result of this influencer campaign, Musang saw a significant boost in online visibility. Their Instagram following grew, and their posts started appearing more frequently in local food circles. More importantly, the campaign translated into real-world results: new customers started visiting, often mentioning that they discovered Musang through an influencer’s post.
This partnership helped Musang successfully bridge the gap between online engagement and in-person dining, solidifying its reputation as a must-visit spot in Seattle’s food scene. Today, Musang continues to collaborate with influencers, keeping the momentum going and consistently attracting new customers.
Collaborated Reels
@asianverified
Michael featured the second location of Musang when their main location was closed for renovation. He highlighted some of the signature dishes of Musang such as Lumpia, Ginataang Gulay, and Kare-Kare, in which he gave high ratings because of how unique and delicious they were. After the reel went live, the restaurant's follower count increased to 34,728, resulting in a gain of 471 new followers.
@feedthepudge
Kent featured Musang when it finally reopened after closing for six months due to some renovations. He mentioned how Musang successfully did modern and elevated takes on classic Filipino food, and that it is a community-driven restaurant that is serving up incredible dishes. Before this Instagram reel was posted, Musang had 35,211 followers. After this reel was posted, Musang gained 314 new followers.
@sophiathao
Sophia visited Musang after hearing that they were nominated for the Best Chef Northeast. She featured the Kinilaw, Ube Soda, and Short Rib Kare-Kare. Her first time trying out Filipino food was such a great experience because of the delicious dishes she tried at the restaurant. After the reel went live, the restaurant's follower count gained 238 new followers.
