Lasung House, a well-loved restaurant in Los Angeles, sought to increase its sales while also boosting organic social media engagement. Known for its homestyle Korean comfort food like Jumbo Korean Pork Cutlet, Spicy Cold Wheat Noodles, and Rice Shikye Slush, the restaurant aimed to connect with a wider audience and generate more buzz around its offerings. To achieve this, Lasung House partnered with prominent local Instagram food influencers to bring more attention to its unique dining experience.
Influencers were invited to experience the best of Lasung House's menu, capturing stunning Instagram reels that showcased not only the delicious dishes but also the restaurant’s cozy, welcoming atmosphere. These influencers shared their experiences with their large following, highlighting the quality and authenticity of the food, as well as the friendly service that set Lasung House apart. Posts featuring Lasung House's signature dishes quickly gained traction, encouraging social media users to visit the restaurant.
The collaboration produced excellent results. Lasung House saw an increase in organic social media posts from excited customers who discovered the restaurant through the influencers. More people began tagging the restaurant in their own posts, sharing their favorite meals and dining experiences. This heightened online visibility contributed to a direct uptick in sales, as many of the new patrons were drawn in by the recommendations they saw on Instagram.
Overall, by partnering with Instagram influencers, Lasung House not only increased its sales but also enhanced its social media presence, attracting a growing number of customers and creating lasting online engagement.
Collaborated Reels
@itshelenmelon
Helen visited Lasung in their Ktown location. She gave an honest review about their Korean Style Katsu and mentioned that it was juicy, flaky and crispy and that one order is enormous and enough to share with your friends. She also shared that the price was reasonable for such big portions. This reel garnered 428k views made Lasung gain 886 new followers.
@celinelinarte
Celine featured Lasung's signature Korean Style giant Tonkatsu (Pork Cutlet) and other dishes which also had huge portions. She also shared how convenient it was to find parking spaces considering how hard it is to find parking in LA. Sharing this post made Lasung increased their sales and gained 515 new followers.
@explorewithtaka
Taka tried Lasung's Korean twist on their giant Pork Cutlet, Fish Cutlet, and Jumbo Tiger Shrimp. He also recommended the Spicy Cold Wheat Noodles and Cold Soba which are perfect for the hot summer. After this reel went live, Lasung attracted more customers and their followers increased to 3,428, gaining 567 new followers
