Ginger & Scallion, a Seattle-based restaurant known for its fusion of traditional and modern Asian cuisine, was looking to expand its online presence and attract a broader audience. To achieve this, the restaurant decided to partner with local Instagram food influencers, tapping into their networks to introduce the restaurant and its unique dishes to new potential customers.
Influencers were invited to experience the restaurant firsthand, where they captured the vibrant atmosphere, beautifully plated dishes like their signature Hainanese Chicken, and the overall dining experience. These posts not only highlighted the flavors and creativity of the food but also showcased the welcoming ambiance of the restaurant.
The collaboration proved to be a huge success. The influencer-generated content quickly gained traction on Instagram, driving significant engagement and generating buzz among Seattle’s food lovers. Ginger & Scallion saw a substantial increase in their online visibility, with their follower count growing steadily as a result of the campaign. New customers flocked to the restaurant, often mentioning that they discovered it through an influencer’s post.
Thanks to these strategic partnerships, Ginger & Scallion successfully introduced itself to a larger audience and cemented its place in Seattle’s vibrant culinary scene. The restaurant continues to collaborate with influencers, maintaining strong online engagement and consistently attracting new diners.
Collaborated Reels
@teurnips
Anna showed how Ginger & Scallion was able to serve the classic combo of Chicken and Rice in many different ways and was able to execute it perfectly. She mentioned how these comforting dishes can make you feel at home. After the reel went live, the restaurant's follower count jumped to 3,247, resulting in a gain of 1,018 new followers.
@tofueeats
Melody shows us that Ginger & Scallion not only serves the best Hainanese chicken rice in Seattle, they are also an undiscovered gem for Asian fusion desserts: the Thai Tea Tres Leches, and Matcha Cheesecake. After the reel was posted, it increased the restaurant's engagement and gained 663 new followers.
@getfatwith.eat
Emily and Tai satisfied their craving for Chicken and Rice at Ginger & Scallion. They showed how the Chicken was so juicy and tender, and mentioned that it left them very full without feeling heavy. Following the reel’s release, their follower count rose to 4,101, marking an increase of 191 new followers.
