12 Cuts Brazilian Steakhouse, a premier dining destination in Texas known for offering Brazilian cuts of meat fused with Argentinian flavors, wanted to enhance its online presence and attract more customers. To achieve this, the restaurant teamed up with well-known Instagram food influencers to showcase its vibrant atmosphere and mouthwatering cuts of meat.
Influencers were invited to experience the full dining experience at 12 Cuts, including their signature tableside service, a variety of premium meats, and an extensive salad bar. These influencers shared high-quality Instagram reels of the juicy steaks, savory sides, and the luxurious ambiance, generating buzz across Instagram.
The partnership resulted in a significant increase in online visibility. 12 Cuts saw a boost in followers, with many new customers discovering the restaurant through influencer posts. The campaign not only attracted more foot traffic but also sparked organic content as happy customers shared their own experiences, further amplifying the restaurant's reach.
By partnering with Instagram influencers, 12 Cuts Brazilian Steakhouse successfully strengthened its online presence, attracted a new wave of customers, and solidified its reputation as a must-visit destination for Brazilian steakhouse in Texas.
Collaborated Reels
@edneicaminhas
Ednei featured 12 Cuts as a great place to celebrate birthdays. People celerating their special day can enjoy prime cuts of steak with satisfying table service. The restaurant’s Instagram followers increased by 2,381, thanks to the influencer-generated content that showcased the unique dining experience.
@texaseatsfirst
Maya tried this All you Can Eat prime cuts of Brazilian meat, mentioning the great deal with the quality of meat that you can get. This reel reached over 352k views and increasing the followers by 1,398, putting 12 Cuts on the radar for many potential customers who were previously unaware of the restaurant.
@thetexasfamily
This influencer family had a unique and upscale dining experience at 12 Cuts, showcasing a variety of skewered meats that are carved or cut table side. In the weeks following the collaboration, 12 Cuts saw an increase in reservations and 939 as food enthusiasts flocked to the restaurant, eager to experience the churrascaria firsthand after seeing it featured by trusted influencers.
